Top 5 Personalization Apps in Australia Q2 2022

In the second quarter of 2022, the top five personalization apps in Australia exhibited various performance trends across downloads, revenue, and active users. Here’s a closer look at how each app fared:

Zedge™ Wallpapers & Ringtones maintained relatively stable weekly revenue, peaking at approximately $1.4K in early April. Weekly downloads fluctuated slightly, with a high of around 3.3K in late March and a low of about 2.5K in late May. Active users showed a slight decline from around 16.2K at the start of the quarter to approximately 13.7K by the end of June.

Edge Lighting - Borderlight saw a modest increase in weekly revenue, reaching about $794 in late April. Downloads for this app varied, peaking at 1.3K in mid-April and dipping to 976 in late May. Active user numbers remained relatively consistent, ranging from 1.6K in late April to around 1.5K in late June.

Facer Watch Faces experienced a steady weekly revenue, with a peak of approximately $917 in mid-May. Downloads showed a downward trend, starting at 1.4K in late March and declining to 793 by the end of June. Active users also decreased from about 4.1K at the beginning of the quarter to around 3.4K by the end of June.

Real Followers & Likes via Tag displayed an increase in weekly revenue, peaking at about $606 in mid-May. Downloads remained relatively low but consistent, with a high of 264 in early June. Active users saw minor fluctuations, remaining around the 3.9K mark throughout the quarter.

PKandy- Wallpapers & Ringtones showed varied weekly revenue, peaking at approximately $345 in mid-May. Downloads increased significantly, starting at 56 in late March and reaching 356 by the end of June. Active users also grew, from 20 in late March to 115 by the end of June.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's website.